TCE Sports Sdn. Bhd. is an established importer and distributor of wide range of international brands of fishing tackle and outdoor adventure gears.
TCE Sports Sdn. Bhd. was formerly known as “ The China Emporium ”. It was established in 1960 ago by Mr. Lim Theng Hui, the father of our present President, Mr. Daniel Lim Ching Teik.
Initially The China Emporium was dealing with all kinds of exotic curios, ornaments and gifts. However in the 1960’s, The China Emporium took the challenge and ventured into a new market segmentation that is the Adventure Sports Equipment. The China Emporium had become one of the first importer of Fishing and Diving equipment in the Northern Region of Malaysia.
The venture was driven by Mr. Daniel Lim as he understand the potentials for the market in sporting goods and other accessories and has successfully changed the nature of business of the Company which is now known as TCE Sports Sdn. Bhd.
Today TCE Sports has grown in stature and developed to its current dominance in the market, with over 80 personnel under its roof. TCE Sports has been able to achieve more than RM 30 million in annual sales, which is a great achievement by local standards and has a distribution channel to 400 dealers and retailers.
TCE Sports continues its effort to deliver quality products and services to our customers, the key factor to its success. TCE Sports is always prepared to listen and will strive to offer the highest level of satisfaction . This is how TCE Sports managed to expanded into Thailand, Singapore, Brunei and Indonesia.
Golden Bull Award 2008
3rd Business of the Year Award
4th Asia Pacific Super Excellent Brand